Celebrity Stylist William Whatley Returns as Scruples Haircare’s Creative Education Director

Whatley will debut 2024’s hot new hair color ‘Hollywood Blonde’ at Cosmoprof Miami.

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By: Lianna Albrizio

Associate Editor

Celebrity Stylist William Whatley has returned as Scruples Haircare’s creative education director.    In her 2024 vision to elevate the brand, Scruples CEO Bahira Shami says she is committed to “propelling the brand – part of the Beauty Elite Group – to new heights.” Whatley’s return marks a pivotal moment in the brand’s mission to give stylists an edge in education.   “I have a very strong vision for where I want to take things for Scruples,” said Bahira. “Who would be better fo...

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